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The business case for a metric tree

The metric here in itself did make a lot more sense to everyone. We were coming from a place where we were losing out a lot of opportunities. And because of the crypto space moving so quickly, it was it was not small, you know, mistakes that you make if you if you miss, like, a percentage or two in, like, one certain launch in a region or whatever it may be. And the metric tree was quite an easy solve, you know, how we can drill down things and get to the bottom of things a lot quicker. And and most importantly, very clearly, you know, indicates the rest of the business what's going on and why it's gone wrong, rather than throwing a bunch of different, you know, hypotheses together and and hoping one sticks. Like, the data is there. The numbers are there. So, ultimately, having the data and numbers in a clear state was just like a huge help to to also help us prioritize what to look into and also help, you know, them, you know, direct an engineering resource, whatever needs to be directed to. Product managers can step in and get involved a bit more because they had the support now from the leadership team who could see, okay, this is down. We need you to to jump into this, and it wasn't a kind of a a fight to get people to look into things. It was actually people coming to us and wanting to to get involved because they'd seen the numbers on their side.

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Discover how a simple metric tree transformed our crypto analytics into a powerful engine for business impact. In this video, we walk through our data strategy pivot in the fast-moving crypto space—where missing a few percentage points in a regional launch can cost real opportunities. By drilling down with a clear metric tree, we uncovered root causes faster, achieved stakeholder alignment from leadership to product managers, and directed engineering resources exactly where they mattered. See how precise analytics and data storytelling replaced guesswork with actionable numbers, fueled collaboration, and drove real business impact.

The business case for a metric tree

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