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It’s Not All About Revenue Trees - 5 Other Metric Map Ideas
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Wanted to show you more of more examples of what metric maps can be to help you see that this isn't just about metric trees, and it's not just about revenue. This principle of getting more clarity to your business in the key processes and areas of business works and drives improvement so you can explore the data. So we wanted to show you some of the things that our customers have built, and just quickly walk them through for you so you can get inspiration and see this is not just a kind of a a top level problem only. So let me share my screen. And while, maybe you can throw in some questions if you have them. So just give you a few minutes to think of some questions for our q and a. I'll go through some more of these examples, that we've got. I'm gonna start actually with, finance one. You know that finance teams particularly love metric trees for letting the growth model be clear, but it's also powerful for showing the process of cash flow, the ins and outs of cash going into your business, what are the key buckets, what are the key phases, how does this all fit together, what's the equation there. This is one we've seen people really getting excited by within finance teams. Here's another example. This is actually one that Mitra showed earlier when it came to the Post it note scoping. Here's a customer life cycle where you've got about fifty or sixty metrics all contextualized in relation to each other, showing you your top level channel activity, the conversions through, to different stages of customer, life cycle, be that converted customer to all the way through to advocate. But you can see the drop off rates. You can see the row level detail of every single customer, every single stage, all in one very clear system view, which, you know, you can't get this it's obviously not a simple process, but it's as clear as it can be. Another example while you're throwing in some more questions is one which we were inspired by Duolingo. Duolingo have done some amazing work on, customer retention and understanding that the ecosystem of customer retention, how they lay that out, as you can see here, going through, different stages of that. Another example is, similar to the checkout one we showed in onboarding funnel. So you can see the stages of user journey through the on through onboarding. And then finally, we've got one here which is back to another version of the metric tree. So, hopefully, that that's helping to see that too.