How to choose and display the right north star metric for your OKR system

Think, there's a little bit of a question mark around, like, what that North Star should be. Like, if you if you read, you know, into modern day products and that sort of thing, should revenue really be a North Star metric? But, you know, this is company wide. This is business wide for us where we are a revenue driven business. Annual recurring revenue is the most important thing for us to continue operating as a business. Through the bootstrapped as well. Right? Like, we we haven't got, you know, a hundred million dollars in investment. And so, yeah, we've we've done everything bootstrapped. So revenue is important because it's a a very key and, like, key for us to to grow. So revenue was that North Star number. We had a lot of discussion around whether it should be, and and the result was off the back of it. Yes. We should. So we have that target. What's really nice is the target's there, and you can see, like, Adam did a really great job of not just splitting out what the total target that we're looking for at the end of this year is, but, you know, what do we what do we need by the end of this month? And then, what does the end of year target look like? So yeah. It's And we should clarify just and just for Adam. Yeah. This obviously looks like it's obviously a card. It's got it's a description. It's got some text. But, actually, these are live metrics. This is actually a visual chart effectively within within count. You can see that we've actually got this this the visual you can change here. This is actually running and I guess it's true for you, Adam. Right? Is it running off your database directly? It updates live as things change. Correct. Yeah. And I think the the leadership team have the reporting session specifically, which they run off of this, like, every two weeks. And then kind of recent updates as well, we've automated the targets as well, so that, the color of those metrics will actually change dynamically based on the attainment of our end of month, which is is really nice. It's a complete low touch for them and, yeah, just gives that really clear insight indication of, you know, thumbs up, thumbs down.