Why your BI tool isn't driving decisions

As data practitioners, it is always our intention to facilitate better decision-making. It is our strong belief that data has a unique ability to help us move beyond emotional, “gut-feel” impulses into factual, universal, and tangible improvements, and it is our core responsibility to make that happen in our teams and communities.

So what may come as a surprise to you, as it has to mevery recently, is that despite this focus on decision making, the tools we’re using are fundamentally flawed and potentially actively unhelpful towards this goal.

Despite our best effortsdashboards remain the primary way data insights are communicated around an organization. Dashboards are fundamentally reporting tools, providing business users a way to consume facts and figures on a regular cadence and, to be fair, they do this pretty well.