The Last Mile of Analytics can make or break your startup

Over the last year, I’ve noticed a shift in the way data teams describe their world. People are still rightfully concerned with data quality, creating robust pipelines, and presenting good numbers, but increasingly they are realizing that even if they’ve done all that, it’s not enough. The clean data, in well-structured reports and dashboards, still go unnoticed. Their business partners aren’t using data to move as quickly as they know they could. And they’re scrambling to work out how to fix it.

This problem is at the heart of The Last Mile of Analytics, a topic I first wrote about at first a few months ago, and since then has continued to capture my interest and time. I’m convinced it is the true name behind many of the battles we’re fighting today and can reveal an entirely new way of working with data in our organizations that we’re starved for.