Playbook: Driving value through product experimentation
Written by The Count Team
Unlock organizational value with product experimentation. Learn processes, pitfalls, and data team roles for impactful results.
Ever since we decided to focus the next batch of articles on how data teams can drive organizational value, I’ve been excited to talk about product experimentation.
Product experimentation sits at the crossroads between data, engineering, and the wider business - it requires a solid statistical foundation, a good understanding of your product and users, and teamwork and communication across many functions. As such it is a natural domain for data teams to own, and in doing so, it can be a powerful way to communicate the undeniable value of the data team.
For this playbook, I’ll be diving into the experimentation processes that underpin how product-led data teams ensure their organizations do product experimentation well, and how that process has transformed how the data team is valued in the larger organization.