Numbers Are No Longer Enough

With all the hype around data, it can be easy to forget that data is about making better decisions.

Building a data-driven organization is no easy task. There’s no shortage of products or theories promising us faster insights and more powerful analytics. But if our goal is to use this data to make better decisions, then there’s something else we need.

Stripping it back

While there have been many decision-making frameworks to make the rounds over the years (e.g. MDMP [1], Cynefin [2]), they all follow basically the same pattern:

Problem definition + Facts + Interpretation + Evaluation = Action