Heuristics: the power of folklore in decision-making
Written by The Count Team
Explore the power of heuristics in decision-making, blending folklore with data to influence change and enhance business strategies. Discover how rules-of-thumb guide our intuitive choices.
Long before I got into data, I had another love. One I've never been able to let go of. Like data, it satisfied my need to have things ordered and was focused on using that organization to uncover patterns and influence change. This was the field ofSystems Engineering.
The similarities between Systems Engineering and the world of Data Analytics are never-ending. Recently, when doing a bit of light reading on SE, I stumbled upon a concept we don't talk nearly enough about in data:heuristics.
Heuristicsare the rules-of-thumb, or 'words to the wise' that we all use every day to make rapid decisions.