Finding data clarity at a fast-growing fintech
Written by The Count Team
Discover how Madhav Goswami transformed Fairmoney's data chaos into clarity with Count's metric tree, enabling true self-service and efficient analytics in a fast-growing fintech.
Madhav Goswami didn’t set out to be a data guru, but talking to us from his home in the Pink City of Jaipur, it’s clear that’s where he’s ended up. After an education as a civil engineer, he dabbled in software development and market research before discovering that ‘data is the new oil’ and jumping into analytics. Flash forward six years and Madhav is the analytics lead atFairmoney.io, a fintech startup focused on serving the almost 3 billion people who lack access to banks and credit today. Pretty important stuff. He recently sat with Count Chief Data Evangelist, Mico Yuk, to discuss his journey to data, the keys to building real self-service, and how Count helped him and Fairmoney deliver company-wide metrics for the first time.